Patagonia, the outdoor brand, is not just famous for its outdoor gear functionality and quality but also for its work and leading position in supply chain sustainability and environmental activism.
Environmental activism is a large part of CKG, (Above) Alps photographed.
Patagonia truly revolutionized the industry towards a better future and set the standard for many brand entrepreneurs as a guiding light on their journey in sustainable fashion. I had the chance to be one of their sales representatives volunteering for a day for their Worn Wear pop-up show in Shanghai a couple of years ago.
Emma Watson's recycled Calvin Klein gown.
Emma Watson, the famous Hollywood actress who starred in Harry Potter, is a big supporter of sustainable fashion, as she wore a Calvin Klein gown made of recycled bottles during the 2016 Met Gala. She is also a big supporter of Good On You, the platform that rates fashion and beauty brands on their work in sustainability so that fashion lovers can easily identify which brands are truly committed and doing great work in sustainable fashion. CKG is proud to be a key supply chain partner for one of the brands that rated “Good” on Good On You.
Textile recycling is a global effort.
For us, Patagonia serves as a guiding light for our work. Like Patagonia, we are also a big advocate for circular fashion. We support brands in their products' end-of-life endeavors through CTR (chinatextilereycling.com), and to us, end-of-life is not just about recycling but also about remaking use cases. Today, we are able to close the loop on materials like cotton, nylon, and polyester by doing post-consumer textile-to-textile recycling. We are also able to close the loop through remaking end-of-life industrial waste and uniform waste. Both textile-to-textile and remaking services have been proven with multiple successful cases.
When it comes to newly innovative sustainable materials and startups, we may not be able to use all of these new innovative sustainable materials for our projects, but like Patagonia, we are also their big supporters. We often connect these new sustainable materials with other industry stakeholders, either to source their materials for their designs, or to connect them with media or other experts in helping these materials to scale, or to become their mentor in their journey towards commercial success. We are able to do so because of our unparalleled in-depth knowledge and network within the fashion industry that has been built upon 50 years of hard work and relationships.
Good On You ratings are important in the fight for circular fashion.
Being able to support brands to grow and achieve “Good” ratings on Good On You is a strong testament to how CKG is a company that can provide the right service to help brands to scale and continue growth in their sustainable fashion journey. Often, these brands are not large and have large quantities; they can also be very demanding in their sourcing practices, but we are able to support these brands, showing how CKG is a flexible and scalable partner for sustainable fashion brands. This is no easy task but is built upon 50 years of industry experience and know-how. In today’s world, where tariffs and policy changes are happening fast, we are the right manufacturing partner you can trust.