Not sure how many people know that the garment industry is in many ways an industry based on many craftsmen or sewing line workers. Although most workers just sew parts of the garment and only a few sample room workers sew the entire garment up, they are still in many ways skilled craftsmen, but unfortunately, these craftsmen don’t get the recognition they should.
Artisans, While Their Work is Tedious, Often Don't Get The Recognition They Deserve.
It is not just the garment workers' craftsmanship that is not getting recognition; many traditional textile methods in China like plant dyeing, hand weaving, and special regional hand embroidery techniques are also not getting recognition.
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Brands and marketers may not have discovered the great stories about these craftsmen, and they can collaborate with different brands on producing quite unique products with great stories behind them to emphasize the work that goes into making them.
Communicating Craftsmanship Helps Show The World The Effort That Went Into These Products.
Chinese brands expanding worldwide have a quick-learner mindset. Chinese brands are very resilient and the local team can learn quickly how to succeed in the new market. Also, Chinese brands can communicate their craftsmanship and material side of the story to the new market, as traditional craftsmanship can also be part of the unique product offerings to the new market.
With Craftsmanship Being Prioritized More and More, Artisans are Being Appreciated.
The selling point of garments is often based on designs or materials, and not much on the craftsmanship behind them. Maybe there can be more emphasis on it, and that can create some differentiation among different brands.