Now-a-days, when you buy things online or offline, you start to see lots of information. This information is usually about the manufacturer and sometimes even the original sources of the materials being used for the product. Transparency is something that has been talked about in the industry, and over the last 5 years this information is becoming more readily available. Just how important is transparency? Let's take a look.
With the Internet Becoming More Accessible, so has Information on Sustainability.
The transparency movement started predominately after; the financial crisis, post-pandemic and current economic uncertainty. In recent years skepticism toward corporations has surged and younger consumers are mirroring the counter-culture consumers seen in the 60s and 70s that demanded more from the brands and companies they buy from. Due to this, transparency has now become more important than ever.
People now Demand More From Companies and Show Their Support with Their Wallets.
From a brand trust perspective, transparency is a quality that typically gives brands extra loyalty. Now-a-days many factories take on social media, like Tiktok and IG, to showcase their products and factories directly to consumers. It is now more important than ever for brands to communicate transparently with their customers so they won’t end up losing customers to brands that follow this model.
A Look Inside the CKG Factory.
Showing a suppliers list, often hiding somewhere on the sustainability page, is no longer enough. Some brands are showing pictures and even videos on the production sites along with information of the manufacturer on the product page to ensure they are as transparent as possible with their customers. People want to know more about the supply chain and appreciate this intimate look into the process, and more about the companies’ practices.
Information has Become More Accessible Than Ever Before.
The transparency movement is no longer just happening in the West, popular brands in China like "Nice Rice" are also telling their customers where their products are made. Other local Chinese brands have followed suit and have started showing what materials they are using for their products. This is a large part of the communication effort to increase trust and loyalty with the consumer's of any given brand.
A B-Corp Certified Product Showing it's Badge.
With many sustainable fashion brands being B-Corp certified brands, in both garment manufacturing and textile recycling, sustainability for the average consumer is closer than ever before. CKG is always open to showing our supply chain to clients as we believe this is good way to build trust and long-term relationships. Become more transparent today.